SPECIFICITY OF CULTURAL STRATEGIES WITHIN BRI: CHALLENGES AND TASKS FOR UKRAINE

Abstract

B a c k g r o u n d . The article examines the philosophical and worldview foundations and specifics of the functioning of cultural strategies within the framework of the "One Belt, One Road" (BRI) Initiative, as well as their potential and risks for Ukraine in the context of possible implementations. It was revealed that the theoretical basis of the formation of the cultural strategy of the BRI is the idea of a new democracy, which provides for the creation and development of a "new culture". This idea includes preserving the traditional priorities of Chinese civilization and introducing new aspects that take into account both the Marxist considerations of the leaders of the Chinese Communist Party and contemporary global trends.

M e t h o d s . The research methodology includes content analysis of official documents and strategies, critical discourse analysis of scientific articles and studies, as well as comparative analysis of cultural strategies in different regions. These methods make it possible to deeply study and evaluate the specificity and effectiveness of cultural initiatives in the context of the BRI.

R e s u l t s . It is revealed that modern researchers in China focus on a number of strategies for cultural development within the framework of the BRI, including increasing the level of spiritual culture formation, ensuring the long-term development and inheritance of cultural values, increasing the overall level of state power through cultural promotion, forming a state with "strong" culture, the transmission of cultural values from generation to generation, the promotion of the building of a harmonious society through cultural initiatives, the use of foreign experience for the benefit of China, the expansion of influence outside the country through cultural initiatives, the development of "cultural" product brands, and the use of historical heritage for development of modernity.

It is substantiated that for the effective and full implementation of these cultural strategies within the framework of the BRI, the Chinese authorities have formulated a powerful state policy for the training of personnel in the field of culture, developed and identified key challenges and tasks for their implementation. Particular attention is paid to the peculiarities of the implementation of China's cultural strategies both in countries culturally close to China (regions of Southeast Asia and the Pacific Ocean), and in countries that are significantly different from the traditions and customs of China, which is the founder of the BRI Initiative (countries of Europe, Latin America and the Persian Gulf).

C o n c l u s i o n s . It is proven that for the possible implementation of the BRI cultural strategies in Ukrainian realities, it is necessary to understand both risks and advantages. If among the key advantages it is possible to single out the spread of the network of Institutes of Ukrainian Studies (such as the Confucius Institutes), which will contribute to the dissemination of authentic information about Ukrainian culture, tradition and language, then among the risks insufficient attention to cultural differences may cause misunderstandings between partners from different countries, which may lead to breaches of contracts or non-fulfillment of the terms of the agreement. This can affect the trust between the parties and cause conflicts.