MORALITY AND ECONOMY IN THE CONTEXT OF DIALOGUE BETWEEN THEORIES OF ENDOGENOUS DEVELOPMENT AND THEORIES OF "MODERNIZATION": ASPECTS OF RELATIONSHIPS

Abstract

B a c k gr ou nd . A pressing issue of contemporary economic development is the integration of indigenous (traditional) economies into the modern world. This challenge primarily concerns countries with underdeveloped economies that strive to overcome their economic difficulties by adopting the advanced practices of economically developed nations. In this context, the dialogue between the theories of indigenous economic development and modernization theories becomes particularly relevant. One of the most critical aspects of this dialogue is the exploration of the relationship between morality and economy, which are key spheres for the realization of the essential human capacities.

M e t ho ds . The theoretical and methodological basis of the study is the general principles of scientific knowledge, such as dialectics, objectivity, unity of historical and logical principles in the analysis of the relationship between morality and economics in the context of the dialogue between theories of original development and theories of "modernity". The comparative method and methods of analysis and synthesis of information from domestic and foreign scientific literature were also used. The study is characterised by the complementary application of the above methods, as well as the methodological synthesis of integrative and interdisciplinary approaches.

R esu l t s . The study has shown that in the modern world, indigenous cultures, while undergoing the modernizing influence of Western society, are capable of maintaining their endogenous character. Accordingly, the dialogue between theories of endogenous development and modernization theories is complex but holds significant promise. At the level of spiritual and economic culture in societies that adhere to tradition, the aspiration toward modernization naturally leads to the assimilation of national culture with, for example, that of Western Europe. Therefore, it is crucial to prevent the modernization process from acquiring a cynically bureaucratic nature, as this would adversely affect the preservation of national culture and societal identity.

C on c l us i on s . Morality and economics are organically interconnected and interdependent phenomena, which creates the need for a moral choice of priorities in the economic life of modern society and influences the formation of economic ethics. The process of modernisation of underdeveloped economies should be clear, transparent and filled with humanistic content.