PHILOSOPHICAL ANALYSIS OF DIGITAL IDENTITY (BETWEEN AUTHENTICITY, PERFORMANCE AND ARTIFICIAL INTELLIGENCE)

Abstract

Background. The article explores the phenomenon of digital identity in the context of global transformations of modern society. At the same time, the relevance of the topic is due to the growing influence of digital technologies and artificial intelligence on the processes of self-construction of the individual. The article carries out a philosophical analysis of digital identity through the prism of the relationship between authenticity and performativity, and also demonstrates the main features of the modern interdisciplinary narrative. Methods. The methodological basis of the article is a complex of historical and philosophical methodology, which in turn is supplemented by hermeneutic, comparative and interdisciplinary approaches. This allowed us to interpret key concepts of identity and identify their transformation in the digital environment, as well as to trace the main impacts of the development of artificial intelligence on the self-perception of the individual. Results. The article establishes that digital identity is formed in the interaction between the desire for authenticity and the need for performative self-presentation. It is also shown that social networks and digital platforms contribute to the plurality of identities and at the same time strengthen their dependence on external assessments, algorithmic structures, etc. As a result, it is substantiated that artificial intelligence is not only a tool, but also an active factor in the formation of identity. Conclusions. Today, digital identity is a dynamic phenomenon that combines elements of individual freedom, social interaction and technological influence. It is not reduced to either the authentic "I" or a purely performative construction, but appears as their complex interaction. In general, it is possible to systematize key ideas and determine the main vectors of thought direction, namely, the existentialist concept of freedom of expression, the socio-dramaturgical model of identity as a separate role, the post-structuralist theory of performativity of identity, as well as modern approaches to digital culture, the problem of plurality and algorithmization of the subject were investigated. Further research could be aimed at analyzing the ethical and anthropological consequences of the digital transformation of the subject.