DIGITAL PERSONALITY IN THE HORIZON OF INTERDISCIPLINARY DISCOURSE

Abstract

Background. The article explores the phenomenon of digital personality as a new form of representation of human identity in the digital environment. Today, digital technologies are no longer just communication tools; they increasingly shape the environment of human existence, and this necessitates a philosophical understanding of the processes of transformation of subjectivity and identity, as well as social interaction in the digital age. Methods. The study is based on a comprehensive historical and philosophical methodology, which combines general scientific methods of analysis, synthesis, generalization, historical and logical reconstruction, etc., as well as an interdisciplinary approach, as a special one in this study. The theoretical basis of the study is the works of modern thinkers who, from a philosophical point of view, investigate the impact of digital technologies on the transformation of human identity. Results. It has been established that the formation of the concept of digital personality occurs at the intersection of different scientific approaches. For example, in the works of Sherry Turkle, technologies are considered as a factor in the transformation of human identity. In turn, Nick Bostrom draws attention to the prospects for the development of artificial intelligence and possible transformations of human subjectivity. Patrick Dixon's ideas emphasize the importance of the emotional and cultural dimensions of future social changes, while Andrew McAfee and Erik Brynjolfsson focus on the role of algorithmic systems and the programmability of digital technologies. Domestic researchers analyze digital anthropology as a new direction in the study of man in the conditions of the information society; in this context, the digital person is interpreted within the framework of systemic and synergistic approaches. Conclusions. It is substantiated that the digital personality is a complex interdisciplinary phenomenon that is formed as a result of the interaction of technological and socio-cultural processes. Thus, the digital environment not only changes forms of communication, it transforms the idea of human identity and subjectivity, as well as the very limits of human existence in the modern world.