TRANSFORMATION OF THE CATEGORY OF CREATIVITY AND THE PROBLEM OF INTELLECTUAL PROPERTY IN THE ERA OF ARTIFICIAL INTELLIGENCE

Abstract

Background. The article examines the transformation of the category of creativity in the context of the development of artificial intelligence and its impact on the understanding of intellectual property. The relevance of the study is due to the emergence of new forms of cultural production that do not have a traditional subject of creativity, which in turn calls into question classical philosophical ideas about authorship and novelty. Methods. The methodological basis is a complex of historical and philosophical approaches, as well as general scientific methods. Additionally, hermeneutic and comparative methods are used to interpret classical concepts of creativity and compare them with modern studies of the phenomenon of artificial intelligence. Results. It has been established that classical concepts of creativity (J. Locke, I. Kant, G. V. F. Hegel) associate creativity with subjectivity, intentionality and objectification of the spirit, while modern artificial intelligence systems are capable of producing results that formally meet the criteria of creativity, however, they do not have an internal intention. This leads to the transformation of the model of creativity from individual to distributed, where authorship becomes the result of human interaction, both with algorithms and with the cultural context. Conclusions. Artificial intelligence cannot be considered as a creator in the classical philosophical sense; however, it acts as a participant in the creative process, which necessitates a rethinking of the categories of creativity and authorship, as well as intellectual property. Modern creativity is a hybrid and distributed process that combines human intentionality and algorithmic generation.